Barbara Lavernos: “Beauty tech enriches our experiences, whether we are boomers or generation alpha”
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At the Viva Technology trade show, held from June 11th to 14th in Paris, the L'Oréal group, which employs more than 8,000 tech, digital, and data experts, will showcase its latest innovations. A beauty revolution that the younger generation is already embracing.
This is Europe's largest technology event, taking place until June 14 at Paris Expo Porte de Versailles. Every year, startups and major corporations flock to the event to unveil their latest advances, which are inevitably "disruptive," as they say in tech. Once again, the cosmetics giant is presenting a preview of its upcoming beauty launches and experiences, as new technologies are profoundly changing the cosmetics industry, both in terms of research, particularly on longevity, and in terms of user experience through connected tools, such as the upcoming Cell BioPrint, capable of measuring skin age and its needs. Interview with Barbara Lavernos, Deputy CEO in charge of research, innovation, and technology at L'Oréal Group.
Also read: Intensive fitness, cosmetic surgery... These tech bosses who refuse to grow old
LE FIGARO. - A large portion of your space at the VivaTech show is dedicated to longevity. Has this science become essential?
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